If you ever wondered what is the difference between marketing and advertising is, there’s a pretty good chance you’re not alone. The two terms are often used synonymously—but, in practice, they play some very different roles in the success of a business. Knowing that difference isn’t just a career decision—it’s crucial for anyone trying to … Read more

If you’ve ever been sold a “ground-floor opportunity” or told you can “be your own boss” by joining a sales network, you’re not alone. But before jumping into that territory, you should definitely understand what the difference between a pyramid scheme and a multi-level marketing company? This distinction could be the difference between starting a … Read more

Network Marketing If you’ve ever been told “join a business opportunity” or “be your own boss” you’ve probably heard of network marketing. But what is network marketing really? Is it really a good way to run a business—or just another sleazy sales pitch? This should really be explained in laymen ‘s terms with real world … Read more

Every day we see the glossy credit offers that try to convince you to spend money. But if you’ve ever wondered which of these offers is actually a marketing tactic to convince you to use credit, this post is for you. We’ll go over some real-life examples to shed light on the truth and the … Read more

Modern world and world of ads We see ads everywhere today—from social networks, email messages, television commercials, and billboards. That’s exactly why is it important as a consumer to recognize and understand marketing techniques and strategies?. By understanding the sources and effects of marketing, you can make really sound buying decisions and in fact, change … Read more

That’s a great question, and just an example that a lot of attention to detail and structure go into making an answer good. I’d say a good answer starts off with knowing that your friend is developing a marketing plan for her new business. what should she put in this plan? It’s way beyond tactics, … Read more

In today’s digital age it’s hard not to scroll through a social media feed, listen to a podcast or open your email and hear the announcement of a new credit card. But what are some popular marketing techniques credit card companies use to advertise to young adults? Let’s take a look. 1. Sign‑Up Bonuses & … Read more

Retail is a war. You don’t just sell products here. You are fighting for attention, loyalty, and relevance in a world where consumers are looking at you in 10 seconds or less. And in this fight your marketing budget is what you need; it’s not hard to see why retailers who build their campaigns around … Read more

What is the digital marketing strategy that tracks users across the web? This is a potent, data-driven method to help marketers understand the way users act on the internet. This method utilizes tracking software to gain intelligence from each point of contact — from a website to an advertisement to an email blast. And in … Read more