your friend is developing a marketing plan for her new business. what should she put in this plan?

That’s a great question, and just an example that a lot of attention to detail and structure go into making an answer good. I’d say a good answer starts off with knowing that your friend is developing a marketing plan for her new business. what should she put in this plan? It’s way beyond tactics, it’s a strategy plan. Here’s what to include:

1. Executive Summary & Situation Analysis

Start with a good snapshot: business vision, mission, and key objectives in one sentence each and then go on to market context.

SWOT: Strengths/weaknesses of the internal environment and Opportunities/threats — i. e. new nostalgia trends or competitor newcomers.

This answers: Your friend is developing a marketing plan for her new business, what should she include in her plan? A good grasp of where she stands.

2. Crystal-Clear Target Audience

Just be as specific as you want. It ‘s not enough to say ” women aged 25-40 “.

Demographics + psychographics (values, media habits, lifestyle)

Build one or two buyer personas

This ensures when your friend is creating a marketing plan for her new business, what should she put in that plan? She knows who she is talking to — and how.

3. Unique Value Proposition & Positioning

Why she ‘s the best option for customers? What is her USP and positioning statement? Answer: Who it’s for, what it does, and why it’s better than anything else.

When your friends girlfriend is working on a marketing strategy for her new business what would she put in this strategy? A message that actually speaks.

4. Marketing Objectives (SMART Goals)

Make them Specific, Measurable, Achievable, Relevant, Time-bound. Examples: “Acquire 200 email subscribers within 3 months.” “Generate 15% month-over-month organic traffic growth.” That ‘s proof that your friend is creating a marketing plan for her new business. What should she put into this plan? Goals that she can measure.

5. Marketing Strategies & Tactics (The 4Ps + More)

A smart plan blends traditional and digital channels:

Product: key features, packaging, service tiers

Price: strategy, elasticity, discount policy

Place (distribution): e‑commerce, brick‑and‑mortar, partnerships

Promotion: SEO content, email sequences, social media scheduling Paid ads (Facebook, Google PPC) with targeting PR, influencer campaigns Events or pop-ups She’ll ask you: Your friend is working on a marketing plan for her new business. What should she include in that plan? Dynamic & tailored mix of marketing.

6. Budget Allocation

Break it down by channel and timeline. Tools, ad spend, design services, event costs—itemize. Include ROI estimates and a buffer (usually 10%). So what should your friend add to her marketing plan when setting up her new business? A financial model that fits what she wants to accomplish.

7. Implementation Timeline & Roles

Use a visual calendar or Gantt chart. Who’s responsible for what & when. This answers your friend wants to create a marketing plan for her new business. What should she put in this plan? A roadmap not just ideas.

8. Metrics & Performance Tracking

Define KPIs—website traffic, conversion rates, CAC, email open rates. Tell us how to record them, and when to review them. This will also make sure your friend is making a marketing plan for her new business. What should she include in her marketing plan? A learning system.

9. Contingency Planning

Anticipate risks (e.g. supply issues, ad budget overrun).

Create backup plans and triggers (“ad spend will halt if CPL exceeds $50).

That answers your friend is developing a marketing plan for her new business. what should she put in this plan? → Preparedness in uncertain terrain.

10. Team & Credibility Assets

Show who’s executing the plan. Include team bios, partner logos, certifications, press mentions. This reinforces: your friend is writing a marketing strategy for her new business. What does she need to say in the plan? Trust signals to build credibility.

11. SEO Plan (Search Engine Optimization)

Today an SEO strategy is a non-negotiable, especially when considering a startup looking to gain visibility and trust online. So when your friend is creating a marketing plan for her new business, what is she going to put in it? — an SEO strategy should definitely be included. Here’s what that plan should include:

Keyword Research Use tools like Google Keyword Planner, Ubersuggest, or SEMrush. Go for long tail keywords ( like “ eco – friendly home decor for small spaces “ ) that relate to her niche. Target commercial and informational intent.

On-Page Optimization Meta titles and descriptions for every page Header tags (H1–H3) with natural keyword placement Image alt text and mobile responsiveness Internal linking between blog posts and product/service pages

Content Strategy Publish a blog of things that are directly relevant to her audience ’s issues and concerns. “ How to Boho Style a Living Room on a Budget “ Post consistently (1–2x weekly) with a focus on evergreen content

Local SEO (If Applicable) Set up and optimize a Google Business Profile Use local keywords like “best wedding photographer in Austin” Encourage customer reviews on Google and Yelp

Technical SEO Fast-loading site (under 3 seconds) Secure HTTPS site (SSL certificate) Clean URL structure (no weird parameters)

Link-Building Strategy Write guest posts for industry blogs Reach out for backlinks from complementary businesses Create shareable resources like checklists, templates, or tools

Analytics & SEO KPIs Use Google Analytics + Search Console Keep track of rank, click-through rate (CTR), organic traffic, bounce rate and conversions Set quarterly benchmarks and optimize accordingly Including this in her plan confirms that your friend is working on a marketing strategy for her new business. What should she include in her marketing strategy? — a strategy of online visibility that drives traffic while she sleeps.