For anyone who has ever wondered what is direct marketing, that’s not alone. Direct marketing can be thrown around as a buzzword in many marketing circles, and understanding its true value is the first step to utilizing it to drive business growth. What is direct marketing? It’s a technique for communicating directly with customers (no…
If you ever wondered what is the difference between marketing and advertising is, there’s a pretty good chance you’re not alone. The two terms are often used synonymously—but, in practice, they play some very different roles in the success of a business. Knowing that difference isn’t just a career decision—it’s crucial for anyone trying to…
If you’ve ever been sold a “ground-floor opportunity” or told you can “be your own boss” by joining a sales network, you’re not alone. But before jumping into that territory, you should definitely understand what the difference between a pyramid scheme and a multi-level marketing company? This distinction could be the difference between starting a…
Network Marketing If you’ve ever been told “join a business opportunity” or “be your own boss” you’ve probably heard of network marketing. But what is network marketing really? Is it really a good way to run a business—or just another sleazy sales pitch? This should really be explained in laymen ‘s terms with real world…
Every day we see the glossy credit offers that try to convince you to spend money. But if you’ve ever wondered which of these offers is actually a marketing tactic to convince you to use credit, this post is for you. We’ll go over some real-life examples to shed light on the truth and the…
Modern world and world of ads We see ads everywhere today—from social networks, email messages, television commercials, and billboards. That’s exactly why is it important as a consumer to recognize and understand marketing techniques and strategies?. By understanding the sources and effects of marketing, you can make really sound buying decisions and in fact, change…
That’s a great question, and just an example that a lot of attention to detail and structure go into making an answer good. I’d say a good answer starts off with knowing that your friend is developing a marketing plan for her new business. what should she put in this plan? It’s way beyond tactics,…
In today’s digital age it’s hard not to scroll through a social media feed, listen to a podcast or open your email and hear the announcement of a new credit card. But what are some popular marketing techniques credit card companies use to advertise to young adults? Let’s take a look. 1. Sign‑Up Bonuses &…
Retail is a war. You don’t just sell products here. You are fighting for attention, loyalty, and relevance in a world where consumers are looking at you in 10 seconds or less. And in this fight your marketing budget is what you need; it’s not hard to see why retailers who build their campaigns around…
What is the digital marketing strategy that tracks users across the web? This is a potent, data-driven method to help marketers understand the way users act on the internet. This method utilizes tracking software to gain intelligence from each point of contact — from a website to an advertisement to an email blast. And in…
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