marketing specialist job description

What Does a Marketing Specialist Do?

marketing specialist job description This includes creating ads, creating content, conducting research, and measuring results. It’s a great job where you mix creativity with strategy to make sure you are growing the business.

Key Responsibilities

• Create Campaigns: Plan and run marketing campaigns online and offline.
• Market Research: Study customers, competitors, and market trends.
• Content creation – writing articles, emails, ads and more to keep customers interested.
• Track and evaluate results: Use tools to track campaign performance.
• Work with Teams: Collaborate with designers, writers, and sales teams.

Skills You Need

• Communication: Strong writing and speaking skills.
• Organization: Able to manage tasks and deadlines.
• Analytics: Comfortable using tools like Google Analytics or Excel.
• Creativity: Good at coming up with ideas and solving problems.
• Tech-Savvy: Familiar with digital marketing tools and platforms.

Education & Experience

• Most jobs require a degree in marketing / business or related field.
• Many employers look for 1 – 3 years of marketing experience.
• Certifications in Google Ads, HubSpot or anything similar are a bonus.

Why This Role Matters

Marketing Specialists help companies connect the right people to the right products. They drive brand awareness, sales and long term growth.

Final Thoughts

A Marketing Specialist is a vital member of any business team – and if you like the combo of creativity, data & communication and love to see results you ‘ll love this position.